THIS DAWN — Nigeria’s creative and digital community is mourning the loss of Anda Damisa Paul, popularly known as Lazywrita, a pioneering brand influencer and poet.
His death, confirmed just hours after a scheduled Instagram post went live, has sparked widespread grief and renewed calls for mental health awareness.
The emotional farewell message reflected on a life lived fully but drained of energy, leaving behind family, friends, and fans who regarded him as a legend in the influencer space.
The Final Post
Lazywrita’s last message, published posthumously on Monday, was deeply personal and poignant.
In it, he named family members such as Nene and Mary, expressed happiness and freedom, and shared regrets about not being able to watch more of Stranger Things or marry his love.
The post conveyed both gratitude and exhaustion, with one line reading:
“Don’t cry for me. I lived life. I just don’t have the energy to continue anymore. I’m good and in a better place, I am free now.”
The scheduled nature of the post suggests he had planned his farewell in advance, adding to the emotional impact on his followers.
Legacy in Brand Influencing
Lazywrita was widely recognized as one of the original figures in Nigeria’s brand influencing industry.
According to tributes, he played a role in shaping the visibility of nearly every major brand since the rise of social media marketing in Nigeria.
His creativity, poetic flair, and ability to connect with audiences made him a trailblazer in the field.
Many colleagues and fans described him as “the OG of brand influencing in Nigeria” and hailed him as a legend whose contributions will not be forgotten.
Reactions from Nigerians
The news of his death triggered an outpouring of grief and reflection across social media:
- MrBanks (@Mrbankstips) shared an uplifting message:
“Suicide doesn’t end the chances of life getting worse, it eliminates the possibility of it ever getting any better.
“Place your hand on your chest, can you feel it? That’s your heart beating.
“That is called purpose. You’re alive for a reason so don’t you ever give up or give into despair and defeat.”
- Trending Explained (@TrendingEx) confirmed the death, noting that Lazywrita had scheduled his Instagram post before taking his life.
They emphasized his legendary status in the influencer community and quoted his farewell words.
- Other users expressed shock, sorrow, and admiration, while many urged Nigerians to prioritize mental health check‑ins and support systems to prevent similar tragedies.
Mental Health Conversations
Lazywrita’s passing has reignited conversations about mental health in Nigeria, particularly within creative and digital industries where pressures can be intense and isolating.
Friends and fans stressed the importance of regular check‑ins, compassion, and professional support.
His death serves as a painful reminder that behind the vibrant online personas, influencers and creators may be struggling with unseen battles.
The death of Lazywrita marks the loss of a pioneering voice in Nigeria’s influencer and creative community.
His final post, both heartbreaking and poetic, captured the exhaustion that led to his decision while leaving behind a legacy of innovation and artistry.
As tributes continue to pour in, Nigerians are reminded of the urgent need to address mental health challenges with empathy and seriousness.
Lazywrita’s story is a call to action: to honor his contributions, to support those in pain, and to ensure that no one feels alone in their struggles.
